Strategy. Made Tangible.
One aligned direction,
from the boardroom to the backlog.
I'm Cristina, a Strategic Product Designer and Engineer in Stockholm. I help companies get their strategy and their product teams working in the same direction.
Experience from
Where it goes wrong
Strategy travels top down. Products get built bottom up.
Strategy is usually built and communicated from the top down. Product teams build from the bottom up, sprint by sprint, often without a clear line back to the strategy presented months earlier.
Everyone is working hard. They're just not working from the same map.
What leadership presented
Set at the offsite. Communicated down, slide by slide.
Built sprint by sprint. Prioritised from the backlog up.
What the teams are building
What strategy usually turns into
And what it could be instead.
How we can work together.
Strategy–Product Audit
Two weeks, under NDA, to see how far your product has drifted from your strategy, and what to fix first.
About 2 weeks · Fixed price · NDA first Ask about an audit → For teamsAI Innovation Day
One day where the people closest to your customers build something for them, with AI, and test it before they go home.
1 day · At your place · No coding needed Ask about a day →
A note from the room
“When strategy and product don't speak the same language, you can spend five years saying ‘customer-centric’ and see no progress.”
I've watched intelligent, talented people work for months, sometimes years, on what they thought was the same thing. Then it turned out leadership and the product teams never meant the same thing by the same words. The cost was real: misalignment, stress, and a lot of time and money spent going in circles. Getting everyone to speak the same language is where real progress starts.