Strategy.

Made Tangible

I help product-focused founders turn strategy into actionable product roadmaps, so that you can grow your revenue and scale with impact.

Work With Me →
Who I Work With →

MY MISSION

Bridge the Gap Between Strategy and Product

I left corporate to bridge a gap.
After 6 years designing digital products for companies like Scania, I have taken the entrepreneurial leap to help product-focused businesses grow smarter.

For years, I saw the waste first hand: strategy in slide decks and product development in code. The two worlds never crossed — creating a huge waste of time, money and growth.

With a background in industrial design engineering and strategic product design, I’ve built digital products alongside developers and UX designers. Now, I help product-focused founders turn strategy into tangible action.

WHAT I DO

I help ambitious business owners grow smarter and scale with impact

You started with a clear vision.
Now, after 5+ years, your business feels like a runaway train — everything is urgent, nothing is strategic, and you’re exhausted from working IN it instead of ON it.

You’re doing everything for everyone, but your revenue has plateaued.
You know you’re leaving money on the table with clients who drain your time, and your team can’t operate without you.

Let's turn your strategy into code →

The Strategy Sprint

One day to reset your business — so you can focus on what matters.

  • Diagnose your biggest roadblock

  • Clarify your mission and value proposition — so you stop chasing the wrong opportunities

  • Identify your 2–3 top actions to grow without burning out

  • Take home a custom toolkit (filled-in canvases, workflows, and a clear roadmap) to stay on track

Custom Strategic Project

WHY WORK WITH ME

Strategic Design for
Product-Focused Founders

I’m not just a “strategy consultant.” I’m a strategic designer who’s built digital products alongside developers and UX designers.
I speak the language of your tech team. I understand the backlog. I know the difference between a user flow and a revenue model.

I Don’t Just Talk Strategy — I Make It Real

Most consultants give you PowerPoint decks. My outputs generally are:

  • A prioritised backlog that your dev team can start coding tomorrow.

  • An interactive prototype that clarifies your product vision for your team.

  • A pricing model that’s built for your high-value customers, not your first ones.

  • A 90-day roadmap that turns strategy into executable tasks

Who This Is For (And Who It’s Not For)

✅ You’re a founder who:

  • Has built a company but feels like it owns you.

  • Knows your mission but doesn’t know how to execute it.

  • Wants to scale without burning out or losing control.

  • Is tired of consultants who give you generic advice and disappear.

❌ This isn’t for you if:

  • You want a quick fix — this work takes collaboration and commitment.

  • You’re not ready to own your strategy — I’ll push you to take action.

  • You prefer slide decks over systems — I build things that work.