cristina
mendez
palencia

Strategic & Service Designer

i turn complex challenges into meaningful ACTION

I’m a strategic and service designer based in Stockholm, with a background in Industrial Design Engineering and Strategic Product Design from TU Delft 🇳🇱

about me.

Currently at Scania, I lead initiatives that drive
customer-centricity across digital services in the transport industry.

my design philosophy

〰️

my design philosophy 〰️

STORYTELLING IS UNDERRATED 🍿

A well-told story aligns people faster than any slide deck ever could.

it’s never too early to prototype 🧪

The perfect first idea doesn't exist.
Getting ideas out early and testing them beats any sense of perceived perfection.

design is 90% people work 🤝

Facilitation, curiosity and a sharp people radar matter just as much (if not more) as pixels and flows.

featured work.

Preventive health support for women entrepreneurs

Future travel concepts for GenZ

AI tool that empowers innovation makers through data

🎙️ the curious and creative

I host and produce a podcast about design.
This is the weekly moment where my design brain meets my inner curious.

A new episode every week!

looking for clarity and momentum in your team?

Let’s talk.

📧 cristina@mendezpalencia.com